Pacific Software Architects was founded in 2007 by our chief software architect, Jay Knight. Jay noticed that recent advances in Internet-related technology was driving down the cost of software development. The same free software that automated Internet online services could be customized to automate small businesses' workflows. And this could be done fairly cheap. Unfortunately most small businesses were not taking advantage of this.

Often times, small companies know they could be using software to better manage their information, or to automate their internal processes. But typically they only had two options: 1) purchase an off the shelf product, or 2) build a custom desktop application. Both of these options were often expensive, and too cost-prohibitive for a small company to consider. Jay realized that another option was becoming increasingly viable: 3) build a custom web-based application for the desktop. This third option could provide the same (and often better) results compared to the first two, and at a fraction of the cost.

So, Jay started a small side-business, creating custom web-based applications in his spare time. After two years, Jay decided to focus on PSA full-time. He was later joined by Haley Morris and Marc Walters.

Jay

With over ten years of experience in web-based software development, has worked as a software engineer in Silicon Valley, Los Angeles, and Honolulu. As chief software architect, Jay is PSA's technical lead. He holds a Bachelors degree in Information Systems and a Master's of Information Systems Management, both from Carnegie Mellon University.

Haley

Haley brings graphic design and user interface expertise to our team. She has spent years working to improve the ways that humans interact with technology. Haley has an undergraduate degree in Biology from the University of Washington Seattle, and will be pursuing an advanced degree in Computer Science next fall.

Marc

Marc prides himself in being the most non-technical member of the team. He's responsible for ensuring that our solutions can be used and understood by anyone, not just the tech-savvy. Marc brings experience in marketing and product development. Prior to PSA, he held several management positions at DIRECTV and at marketing giant Guthy-Renker. Marc holds a Bachelor's degree from Cal-State Northridge.

The PSA Team

We maintain a part-time team of talented software developers, designers, and support staff who assist with the programming, designs, and keeping things behind the scenes running smoothly.

Pacific Software Architects is a virtual company, although we most frequently reside in Honolulu, Hawaii.